Demna Gvasalia Announces Exit From Vetements: ‘I Feel That I Have Accomplished My Mission’

The designer co-founded the streetwear brand with his brother Guram Gvasalia in 2014

London Fashion Week might be well underway this week but sartorial devotees will be saddened to learn that designer Demna Gvasalia has announced he is stepping away from his role as head designer at Vetements.

In a statement to WWD , the designer – who founded the brand with his brother Guram Gvasalia in 2014 – announced that he is moving away from the company ‘to pursue new ventures’

‘I started Vetements because I was bored of fashion and against all odds fashion did change once and forever since Vetements appeared and it also opened a new door for so many,’ Gvasalia told the publication.

‘I feel that I have accomplished my mission of a conceptualist and design innovator at this exceptional brand and Vetements has matured into a company that can evolve its creative heritage into a new chapter on its own.’

Guram Gvasalia, who serves as the brand’s chief executive officer, stated that the company will ‘continue to push the boundaries even further’ following his brother’s departure.

‘What Demna has accomplished over the past few years represents a key chapter in the story of Vetements. We are very grateful to Demna for having contributed to the great momentum of the house,’ the co-founder said.

‘Demna’s talent and vision of fashion have been fundamental in the continued success of Vetements.’

Demna Gvasalia’s official last day at the brand is yet to be announced but it is widely believed that he will continue in his role as creative director of Balenciaga, which is scheduled to show its spring/summer 2020 show in Paris on 29 September.

The fashion industry has continued to be transfixed by Vetements’ influencer since its conception, when it launched its autumn/winter 2015 show in Paris in the gay sex club, Le Depot. Models took to the runway – hosted in a dimly-lit basement – wearing oversized trench coat and hoodies.

The brand has famously showed its collections in some of the most unexpected of settings over the years including its spring 2020 last June at the Champs-Élysées McDonalds branch, and others inside a Chinese restaurant and a flea market.

Over the years, Vetements has been championed by the likes of Kanye West, Celine Dion and Jared Leto who have worn several of the brand’s slogan-emblazoned hoodies and super-long-sleeved tops.

In an interview with WWD in February, Demna Gvasalia – who previously designed for Margiela and Louis Vuitton – said that ‘oversize’ was his ‘territory’.

‘I definitely intend to defend what is my design territory.’

His territory or not, we’re excited to see what is next for the disruptive brand.

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